World Clock

Sunday, 14 November 2010

Google's Android Making its Mark in the Smartphone Market

It would appear that 2010 was the year of the Android operating system, that's if Q3 2010 sales are anything to go by.

Google's Android operating system has made significant inroads into the smartphone market during the past 12 months, so much so that almost a quarter of smartphones sold globally now run on the Android operating system. Nokia's market share has taken the biggest hit as a result of this dropping from 44.6% a year ago to 36.6% in the most recent quarter.

This growth in popularity for Google has also helped the little know smartphone maker HTC, based in Taiwan come to the forefront of this lucrative market. Additionally the most recent earnings announcement by Google reflected the increase prominence of the Android system as the company has managed to monetise the mobile market at a time when its pay-per click advertising was flagging. This has led to renewed optimism on behalf of investors as its share price has reflected since its earnings release back on October 14th.

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